Eats Hub
Eats Hub is a feature designed to take users on a global culinary journey by providing interactive cooking tutorials and seamlessly integrating with the grocery section. Users can learn diverse recipes from around the world, and with a single click, have the ingredients added to their grocery list for a convenient and immersive cooking experience.
Duration :
User Research - 4 Weeks
Design - 3 Weeks
Prototype - 2 Weeks
Project Overview
We undertook a UI/UX project to enhance the user experience of the Uber Eats app and introduce a new feature. Our goal was to improve the app's design and functionality, making it more user-friendly, visually appealing, and efficient. Additionally, we aimed to add a compelling new feature to the platform to enhance the overall experience for users.
Key Features
- Global Recipe Library
- One-Click Grocery Integration
- Interactive Cooking Tutorials
Insights from User Interviews
Insights from user interviews shaped the development of a feature that integrates a global recipe library, one-click grocery integration, and interactive cooking tutorials. By understanding user preferences and habits, we created a seamless solution to enhance the cooking experience within the Uber app.
Insight 1
Users showed strong interest in exploring the app to discover new places and experiences, indicating a desire for varied and unique options.
Insight 2
Users expressed a need for easily identifying dishes that align with their calorie limitations and dietary preferences, emphasising the importance of personalised and health-conscious options.
Insight 3
The majority of users lean towards opting for takeout over delivery, indicating a preference for the convenience and flexibility it offers.
Insight 4
A significant number of users encounter issues related to order cancellations, highlighting the need for smoother and more reliable cancellation processes.
"For recipes, I go through Pinterest and YouTube and follow the technical details of the dish. I like to experiment with the flavouring of the dish" - Brandon Larson
Likes the idea of a custom feed with recipes and events, but keeps in mind the cost of groceries. - Sachi Mavinkurve
"Searches recipes on YouTube, which ver is the shortest video and with good reviews."- Maher Oberoi
Low-Fidelity Prototype
Feature 1:
Global Recipe Library
Gain access to an expansive and meticulously curated library of recipes sourced from master chefs worldwide, covering an extensive array of cuisines. Whether you're craving comforting classics or adventurous global flavors, embark on a culinary journey that promises both diversity and education.
Feature 2: One-Click Grocery Integration
Effortlessly streamline your shopping process by seamlessly transferring recipe ingredients to your in-app grocery list with just a simple click. This convenient feature ensures that you have all the necessary items on hand to recreate your favourite dishes with ease.
Feature 3: Interactive Cooking Tutorials
Immerse yourself in the art of cooking with captivating step-by-step video tutorials personally guided by esteemed professional chefs or dedicated home cooks. Elevate your culinary skills and ignite your passion for cooking as you embark on a journey of discovery and mastery, all from the comfort of your on kitchen.
Future Scope
Customisable preferences
Allow users to set dietary preferences (e.g., vegetarian, vegan, gluten-free) and receive tailored restaurant recommendations based on their preferences.
Packaging
Enhance Your Experience with EatsHub: Introducing Custom, Sustainable Packaging for a Greener Tomorrow!
Social Promotion
Transform your cooking experience with our all-new EatsHub Wall! Unleash your inner chef by sharing your favourite recipes, and be inspired by a community of fellow food enthusiasts.
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